New Products Spearhead Ford’s India Recovery Strategy

Ford India is forming a strategy to reverse its falling growth rate and declining market share in the country this year. “We are taking steps to meet the challenges of the Indian market arising from diversity of demand and tough business environment, ”Executive Director Nigel Wark says. Steps that Wark has in mind include increased investment, expanding Ford’s range of low-priced models, including the next-generation EcoSport B-segment cross/utility ...

 http://wardsauto.com/management-amp-strategy/new-products-spearhead-ford-s-india-recovery-strategy

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