Marketing Strategy of Rin Detergent

http://www.docstoc.com/docs/78717384/Marketing-Strategy-of-Rin-Detergent

Comments

Post a Comment

Popular posts from this blog

ARCOR PAGANI STRATEGY FOR INDIAN FMCG STARTUPS

 Below is a clear, India-specific FMCG startup framework derived directly from Fulvio Pagani’s playbook , adapted to Indian market realities (price sensitivity, channel fragmentation, regulatory complexity, and inflation cycles). This is written as a founder’s operating doctrine , not theory. The Pagani Framework for Building an Indian FMCG Company 1. Start With a Product Indians Can Buy Daily (Non-negotiable principle) Pagani logic In volatile economies, daily-affordable indulgence never collapses . India translation Choose products where: Consumer can buy ₹1–₹10 per unit Purchase frequency is daily or weekly Consumption is habitual, not aspirational Strong categories Candies, toffees, gums Biscuits, rusks Sachet beverages (tea premix, glucose drinks) Savoury snacks in ₹5 packs Avoid initially Large packs Premium-only SKUs Products requiring refrigeration 2. Design for Kirana, Not Modern Trade (Distribution-first thinking) Pagani ...
Read more

HUL’s Structured Goal-Setting: “Must-Win Battles”

  HUL’s Structured Goal-Setting: “Must-Win Battles” Hindustan Unilever Limited (HUL) uses a very disciplined strategic planning model. Although HUL does not publicly release every detail, their approach is widely known in leadership and FMCG circles and aligns closely with Unilever’s global performance rhythm. Below is the distilled structure: 1. What Are Must-Win Battles (MWBs)? MWBs are the top 3–5 strategic priorities that a business must achieve in a given year or cycle in order to win in the marketplace. They have three characteristics: ✔ Decisive These goals unlock disproportionate growth or prevent major risk. ✔ Non-negotiable Leaders commit resources and time; failure is not an option. ✔ Cross-functional Sales, marketing, supply chain, R&D, finance — all must work in sync. 2. How HUL Defines an MWB (Framework) HUL uses a structured sequence: (1) Business Diagnosis Category health (penetration, frequency, premiumisation) Market map (competitive sh...
Read more

THE TEA PLATFORM MODEL — YOUR 4-LAYER STRATEGY

  Layer 1 — Strengthen the Core Engine Your core engine is: Sourcing Grading & blending (floor + drum) Packing (FFS + manual) Distribution Storage Before building a platform, tighten these: Use low-cost blending drums to reduce floor blending dependence Barcode inventory + issuing (you already asked this — good instinct) Standardize COA, QC, moisture control, FIFO Modularize packaging lines so you can switch SKUs in minutes This gives you the foundation to add bolt-on businesses. Layer 2 — The Bolt-On Profit Lines These are plug-ins that use the same raw material, same machines, same warehouse, same team — but 3–7x the margin. 1. HORECA / Institutional Bulk Packs 1kg, 2kg, 5kg, 25kg packs for offices, hotels, catering Massive volume, high repeat business Low marketing cost Easy to sell citywise (as you asked earlier) 2. Premixes (Tea + Ginger + Masala + Cardamom) Can be: Dry premix Wet paste premix Instant (for...
Read more