Marketing Strategy of Rin Detergent

http://www.docstoc.com/docs/78717384/Marketing-Strategy-of-Rin-Detergent

Comments

Post a Comment

Popular posts from this blog

ARCOR PAGANI STRATEGY FOR INDIAN FMCG STARTUPS

 Below is a clear, India-specific FMCG startup framework derived directly from Fulvio Pagani’s playbook , adapted to Indian market realities (price sensitivity, channel fragmentation, regulatory complexity, and inflation cycles). This is written as a founder’s operating doctrine , not theory. The Pagani Framework for Building an Indian FMCG Company 1. Start With a Product Indians Can Buy Daily (Non-negotiable principle) Pagani logic In volatile economies, daily-affordable indulgence never collapses . India translation Choose products where: Consumer can buy ₹1–₹10 per unit Purchase frequency is daily or weekly Consumption is habitual, not aspirational Strong categories Candies, toffees, gums Biscuits, rusks Sachet beverages (tea premix, glucose drinks) Savoury snacks in ₹5 packs Avoid initially Large packs Premium-only SKUs Products requiring refrigeration 2. Design for Kirana, Not Modern Trade (Distribution-first thinking) Pagani ...
Read more

THE TEA PLATFORM MODEL — YOUR 4-LAYER STRATEGY

  Layer 1 — Strengthen the Core Engine Your core engine is: Sourcing Grading & blending (floor + drum) Packing (FFS + manual) Distribution Storage Before building a platform, tighten these: Use low-cost blending drums to reduce floor blending dependence Barcode inventory + issuing (you already asked this — good instinct) Standardize COA, QC, moisture control, FIFO Modularize packaging lines so you can switch SKUs in minutes This gives you the foundation to add bolt-on businesses. Layer 2 — The Bolt-On Profit Lines These are plug-ins that use the same raw material, same machines, same warehouse, same team — but 3–7x the margin. 1. HORECA / Institutional Bulk Packs 1kg, 2kg, 5kg, 25kg packs for offices, hotels, catering Massive volume, high repeat business Low marketing cost Easy to sell citywise (as you asked earlier) 2. Premixes (Tea + Ginger + Masala + Cardamom) Can be: Dry premix Wet paste premix Instant (for...
Read more

The 5AM Club

1. The 20/20/20 Formula The first hour of your day (5:00–6:00 AM) should be split into three 20-minute blocks: 20 mins – Move: Exercise to activate dopamine and energy. 20 mins – Reflect: Meditate, journal, or plan your day. 20 mins – Grow: Read, study, or learn something new. This is the heart of the book. --- 2. Victory Hour = Daily Self-Mastery Sharma says your first hour sets the tone for your entire day. A strong “Victory Hour” creates calm, focus, and high performance for the next 23 hours. --- 3. The Four Interior Empires Instead of just mindset, you must balance four “empires”: Mindset — your thoughts Heartset — emotional wellbeing Healthset — physical fitness Soulset — purpose and spirituality True success = balance in all four. --- 4. Habit Formation: The 66-Day Rule Sharma explains that any new habit goes through three stages: Destruction (Days 1–22) – breaking the old pattern Installation (Days 23–44) – difficult middle phase Integration (Days 45–66) – the habit becomes nat...
Read more