Advertising Strategy Of Max New York Life Insurance Company Ltd.

This research is on the topic ‘To study and analyze advertising strategy of Max New York Life Insurance Company Ltd. through customer perspective in comparison to other 5 private players.’ This study deals with comparing Max New York Life advertising strategy with the other players. It will compare the strategy on the basis of market share, advertising budget, promotional activity and premium collected. The objectives of the project are:
1. To study the advertising strategies of Max New York Life Insurance Company Ltd., HDFC Standard life Insurance Co. Ltd., TATA AIG, ING Vysya life insurance, ICICI Prudential Life Insurance Co. Ltd., and Life Insurance Corporation.
2. To compare these companies on the basis of market share, premium collected, advertising budget, and promotional activities.
3. Understanding whether the company is meeting its goals through its advertising strategies.
4. To know about consumer preferences, behavior and their responses towards the organization and its product and services through advertisements.
5. To study the awareness level towards the organization in the minds of consumer.
6. To compile the results of the study and analyze it.
7. To find learning from the study.
8. To interpret the analyses and give recommendation and conclusion.

 http://www.universityparadise.com/advertising-strategy-of-max-new-york-life-insurance-company-ltd/

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