Fiat as a Multinational: Strategies and Performances

http://gerpisa.org/en/node/1801


Multi-domestic, regional and global strategies developed by Fiat Auto and by its suppliers’ system are analysed in a historical perspective. The evolving international strategies of Fiat Auto have been based – in different periods - on regional networks in Europe, including Italy, Poland, Serbia and Turkey; in Mercosur, where Brazilian and Argentinean affiliates were supposed to integrate; in NAFTA, after the acquisition of Chrysler and its progressive integration with the Fiat Group.
Since the second half of the 1990s and till the mid-2000, the project of a world car, specially oriented to the needs of emerging countries, represented the transition from a multi-regional configuration towards a “focused” global strategy, but it soon showed its limits.
The presentation sheds light on the good performances of Fiat in Brasil, contrasting with a still marginal role in India and China, where new alliances and joint ventures have been created. In the conclusions, the results and limits of two decades of multinational growth by Fiat and critically assessed.

Comments

Post a Comment

Popular posts from this blog

A Case study on Tesla

Image
  A case study on Tesla, Inc : The world’s most exciting Automobile company | by Ashley Lobo | Medium T homas Edison’s lightbulb ushered out the gaslight era as completely as it ushered in the age of ele c tric power. But the gas companies didn’t fall victim to disruption immediately, and it could be argued they never entirely succumbed. When Edison’s invention first threatened gas lighting, incumbent firms borrowed the filament technology from the electric bulb to improve the efficiency of their gas lighting fivefold, starving Edison’s new company of profits for 12 years and nearly bankrupting him. Experts in disruptive innovation point to that kind of move to bolster a doomed technology as the last gasp of a dying industry, and of course they’re right: Edison and electric lighting prevailed in the end. But by the time the disruption was complete, gas companies, having bought themselves more than a decade of breathing room with their gas-powered lightbulb, had prepared a profitable ex
Read more

Marketing Mix of Subway

Image
Credit : Aditya Shastri    In-depth Marketing Mix Of Subway with Full Details | IIDE Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.  In this case study, we will be discussing about the marketing mix of Subway in a detailed structure.  About Subway     Subway , which was founded in 1965 in Bridgeport, Connecticut, has grown at the fastest rate of any global franchise. As of 2021, Subway has a presence in over 100 countries and territories, with over 35000 restaurants. Customers can get a selection of excellent submarine sandwiches and salads from this American fast food restaurant franchise. Subway has consistently ranked among the top 500 franchises. Subway has adapted to various cultural demands by twisting offerings to fit the cultural fi
Read more

FMCG Distributor - a model for selection

 https://www.linkedin.com/pulse/8-critical-areas-you-must-focus-when-selecting-fmcg-ross-mari%C3%A9/ What is a Model Distributor? The Second module in the programme is  Model Distributor . A Model Distributor is the definitive picture of what an ideal distribution partner could look like for your organisation, in your industry, and your target market. The desired outcome of this module is a clear understanding and definition of what Industry and geo-specific Best in Class distribution looks like. To define your Model Distributor, you must: understand the general principles of what excellence in distribution looks like , understand what  excellence in distribution looks like in your geography , and you must take account of  your specific industry requirements and sensitivities . Your Model Distributor must take account of these three key areas. Why is a Model Distributor needed?
Read more