Ghee Strategy
Case Study: How a Ghee brand used content marketing for consumer engagement - Social Samosa Blending its core proposition of ‘Rishton Ka Swaad Badaye’ with missing ‘Ma Ke Haath Ka Khaana’, a case for many during the recent times, Mother Dairy lockdown campaign attempted riding on the nostalgia wave. Amidst the ongoing lockdown across the nation, while many cherish time with their family, a lot of the people miss ‘Ma Ke Haath Ka Khaana’. The Mother Dairy lockdown campaign case study explores how the brand blended this thought with its brand proposition of ‘Rishton Ka Swaad Badaye’ through a nostalgia-evoking message from Zakir Khan. Category Introduction The organized sector ghee market in India is over Rs. 41000 crore with a volume size of more than 800000 MT as reported by IMARC study for 2019. As per the study the total ghee market in India is has grown at a CAGR of 11.0% during the period between 2012-2019. Going forward, the study also estimates that ghee sales will grow at a...