Marico Strategy / Story
Harish Mariwala is an Indian entrepreneur, founder and chairman of Marico, a fortune India 500 company. Parachute is a flagship brand of Marico. It is a brand name of coconut based hair products. How It All Started Before 1992 economic liberalization in India, the government classified vegetables oil as an essential commodity. In 1862, Kanji Morarji started a small trading business Mumbai and in 1948, Bombay oil industries setup by Mariwala family. In 1990 Marico industries Limited company formed. It is the first brand of coconut oil in the country. The journey of the oil began 4 decades ago. Launching In 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute edible oil contains 100% coconut oil where as advanced hair oil contains 50% mineral oil along with coconut oil. Marico makes two kinds of coconut oil, one is Parachute edible grade cum hair oil and other one is Parachute Advanced hair oil. After 6 years of...