Strategy Learnings

http://www.business-standard.com/india/news/max-new-york-life-insurance-has-won-4-marketingbrand-awards-in-last-six-months/447135/ Max New York Life has won four awards in the social media, brand building and customer loyalty segment in the last six months. This is a heartening recognition of the innovative work undertaken by the Company in the area of brand building.  Star Brand for 2010-2011      Also Read   Related Stories News Now - NDTV, IDBI Bank launch Sawaal India Ka-Dimaag Lagao, Laakhon Pao - New Lizol Jasmine for a lingering fragrance and germ free house - The Carlyle Group to invest $26 million into Value & Budget Housing Corporation - Beam unveils new corporate branding - Imperative for Ports & Shipping industry to assess implications of various new policies - Xerox India strengthens leadership team Max New York Life Insurance has been recognised as a ‘Star Brand’ for 2010-2011. This award is constituted by Planman

This research is on the topic ‘To study and analyze advertising strategy of Max New York Life Insurance Company Ltd. through customer perspective in comparison to other 5 private players.’ This study deals with comparing Max New York Life advertising strategy with the other players. It will compare the strategy on the basis of market share, advertising budget, promotional activity and premium collected. The objectives of the project are: 1. To study the advertising strategies of Max New York Life Insurance Company Ltd., HDFC Standard life Insurance Co. Ltd., TATA AIG, ING Vysya life insurance, ICICI Prudential Life Insurance Co. Ltd., and Life Insurance Corporation. 2. To compare these companies on the basis of market share, premium collected, advertising budget, and promotional activities. 3. Understanding whether the company is meeting its goals through its advertising strategies. 4. To know about consumer preferences, behavior and their responses towards the organization and its pr

This IDC Financial Insights study draws upon results from the  Executive Research Survey  conducted onsite at our 5th Asian Insurance Congress (AIC) in August 2012. It contains findings and correlated implications around the 57 respondents' strategic areas of focus, technology spending directions, emerging trends to note, and challenges specific to their roles and responsibilities. "Issues centering round distribution strategies piqued the highest interest among insurance executives, with bancassurance, the agency network, and alternative outreach all hogging the limelight. Herein, there is a definite focus on mobile strategies and exploratory interest around social media frameworks," commented Li-May Chew, CFA, associate research director, Asia/Pacific Financial Advisory Service. "Despite weakened economic climates, insurers continue to make measured investments in technology, with a sizable 76.7% anticipating higher year-on-year spending in 2012." htt

MacStrategy is a web site with (technical) information and news about Apple products with a specific slant to the United Kingdom. You can keep up with the latest (UK) news, information and software updates via our  Twitter feed (see right hand column) and  blog  (the newest blog post link is below). We have many articles including some great technical information on the site. Just take a look at our articles listed below, use the navigation menu above or go straight to our  http://www.macstrategy.com/

Ford India is forming a strategy to reverse its falling growth rate and declining market share in the country this year. “We are taking steps to meet the challenges of the Indian market arising from diversity of demand and tough business environment, ”Executive Director Nigel Wark says. Steps that Wark has in mind include increased investment, expanding Ford’s range of low-priced models, including the next-generation EcoSport B-segment cross/utility ... http://wardsauto.com/management-amp-strategy/new-products-spearhead-ford-s-india-recovery-strategy

http://gerpisa.org/en/node/1801 Multi-domestic, regional and global strategies developed by Fiat Auto and by its suppliers’ system are analysed in a historical perspective. The evolving international strategies of Fiat Auto have been based – in different periods - on regional networks in Europe, including Italy, Poland, Serbia and Turkey; in Mercosur, where Brazilian and Argentinean affiliates were supposed to integrate; in NAFTA, after the acquisition of Chrysler and its progressive integration with the Fiat Group. Since the second half of the 1990s and till the mid-2000, the project of a world car, specially oriented to the needs of emerging countries, represented the transition from a multi-regional configuration towards a “focused” global strategy, but it soon showed its limits. The presentation sheds light on the good performances of Fiat in Brasil, contrasting with a still marginal role in India and China, where new alliances and joint ventures have been created. In the

http://www.businessinsider.com/fords-social-media-strategy-2012-9

http://www.rediff.com/money/2006/apr/11dettol.htm

http://www.docstoc.com/docs/69676696/Dettol-Soap-Marketing-Strategy

http://www.docstoc.com/docs/78717384/Marketing-Strategy-of-Rin-Detergent