Why I Won’t Pay For Business Audits

Blog - Strategic Profits


 Have you ever been offered an “audit” by a business consultant?

In other words…

They want to interview you and your staff… review your products, marketing, operations, and finances… and then provide you with a comprehensive list of all the possible ways you could be making more moolah.

Personally, I get pitched this sort of deal all the time.

And never once have I said, “yes.”

(Even when they’re free.)

Why would I turn down such an offer?

Well, it’s NOT because I don’t see the value in them.

In fact, I have friends that routinely charge 50,000 USD to perform audits for 8- and 9-figure businesses.

And just one or two of their ideas often make the investment well worth it for their clients.

But when it comes to me and Strategic Profits…

The biggest problem I face can’t be solved by a simple suggestion.

Because the fact is:

Rich and I are idea MACHINES.

It’s easy for us to analyze our business and spot opportunities for improvement.

And since Rich gets to interview the top experts in Internet marketing and online business every single month inside Steal Our Winners…

He’s constantly exposed to new ways we can boost our bottom line.

…Which creates a very different problem that I constantly have to address:

How do I prioritize all these ideas… and then deploy our company’s resources to execute them as quickly and efficiently as possible — all while re-investing resources back into the company to increase our capacity to complete projects?

In other words…

I don’t need a consultant to give me more ideas.

I need more people and resources to execute all the ideas we’ve already got!

And it’s this kind of self-awareness that’s critical as a business owner.

You need to know your constraints.

So if you’ve hit an income plateau… where nothing you’ve tried seems to work… and you don’t have a clue what to do next…

Then a business audit could be the perfect solution.

But if you’re like me and you have more ideas than you have resources to execute (i.e. staff, capital, and time)…

Then MORE ideas aren’t the solution.

…They’re the problem.

Alright, that’s all I got for you today.

Time to head home, clean up all the clutter in my living room from my camping trip last weekend, and then walk over to my neighborhood brewery to grab a few drinks with friends.

Talk more on Monday.

Your pen pal,

Matt Rizvi

Comments

Post a Comment

Popular posts from this blog

A Case study on Tesla

Image
  A case study on Tesla, Inc : The world’s most exciting Automobile company | by Ashley Lobo | Medium T homas Edison’s lightbulb ushered out the gaslight era as completely as it ushered in the age of ele c tric power. But the gas companies didn’t fall victim to disruption immediately, and it could be argued they never entirely succumbed. When Edison’s invention first threatened gas lighting, incumbent firms borrowed the filament technology from the electric bulb to improve the efficiency of their gas lighting fivefold, starving Edison’s new company of profits for 12 years and nearly bankrupting him. Experts in disruptive innovation point to that kind of move to bolster a doomed technology as the last gasp of a dying industry, and of course they’re right: Edison and electric lighting prevailed in the end. But by the time the disruption was complete, gas companies, having bought themselves more than a decade of breathing room with their gas-powered lightbulb, had prepared a profitable ex
Read more

Marketing Mix of Subway

Image
Credit : Aditya Shastri    In-depth Marketing Mix Of Subway with Full Details | IIDE Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.  In this case study, we will be discussing about the marketing mix of Subway in a detailed structure.  About Subway     Subway , which was founded in 1965 in Bridgeport, Connecticut, has grown at the fastest rate of any global franchise. As of 2021, Subway has a presence in over 100 countries and territories, with over 35000 restaurants. Customers can get a selection of excellent submarine sandwiches and salads from this American fast food restaurant franchise. Subway has consistently ranked among the top 500 franchises. Subway has adapted to various cultural demands by twisting offerings to fit the cultural fi
Read more

FMCG Distributor - a model for selection

 https://www.linkedin.com/pulse/8-critical-areas-you-must-focus-when-selecting-fmcg-ross-mari%C3%A9/ What is a Model Distributor? The Second module in the programme is  Model Distributor . A Model Distributor is the definitive picture of what an ideal distribution partner could look like for your organisation, in your industry, and your target market. The desired outcome of this module is a clear understanding and definition of what Industry and geo-specific Best in Class distribution looks like. To define your Model Distributor, you must: understand the general principles of what excellence in distribution looks like , understand what  excellence in distribution looks like in your geography , and you must take account of  your specific industry requirements and sensitivities . Your Model Distributor must take account of these three key areas. Why is a Model Distributor needed?
Read more