Strategy Learnings

What Is a Customer Profile? 5 Steps to Create Your Customer Profile (oberlo.in)   Imagine having to cook dinner for a friend’s parents without getting to know them first.  You could end up making sugar-filled desserts for diabetics. Or worse, serving meat to vegans.  Marketing without a customer profile is essentially just that. A leap in the dark. Most business owners have big dreams: exponential growth, market-leading companies as clients, and millions in revenue.  But before your company can make it big, you need a plan for how you’re going to build a solid customer base.  That’s where a customer profile comes in handy. It makes it easy for you to tailor campaigns to the specific behaviors, pain points, and needs of people who’re most likely to buy your products and services.  In this article, we’ll cover everything you need to know about a customer profile – including what it is, how you can benefit from it, and how to create one for your business.  Don’t wait for someone else to d

NeenOpal Rajasthan is the largest state in India – in terms of landmass and also happens to the number 1 state in terms of consumption of Desi Ghee (Clarified Butter). Interesting Fact: Within Rajasthan - Jodhpur district is the largest consumer market of Desi Ghee (per capita) across Asia With such a large addressable market – many players (both cooperatives and Private) have introduced their respective Ghee Brands (both the Cow Ghee and that made from Buffalo). While the RCDF (Rajasthan Co-Operative Dairy Federation) has a pan-Rajasthan presence (through its brand Saras and its milk parlors) and commands the largest market share in the overall ghee sales, many private players (Amul, Gowardhan, Paras, Mahaan, Nestle, Krishna, etc.) have taken the leadership position in certain pockets of the state. In order to better understand – what drives the sales of Desi Ghee across Rajasthan, I embarked on a 10 days trip across the state – traveling nearly 2500 kms across the length breadth of t

  Case Study: How a Ghee brand used content marketing for consumer engagement - Social Samosa Blending its core proposition of ‘Rishton Ka Swaad Badaye’ with missing ‘Ma Ke Haath Ka Khaana’, a case for many during the recent times, Mother Dairy lockdown campaign attempted riding on the nostalgia wave. Amidst the ongoing lockdown across the nation, while many cherish time with their family, a lot of the people miss ‘Ma Ke Haath Ka Khaana’. The Mother Dairy lockdown campaign case study explores how the brand blended this thought with its brand proposition of ‘Rishton Ka Swaad Badaye’ through a nostalgia-evoking message from Zakir Khan. Category Introduction The organized sector ghee market in India is over Rs. 41000 crore with a volume size of more than 800000 MT as reported by IMARC study for 2019. As per the study the total ghee market in India is has grown at a CAGR of 11.0% during the period between 2012-2019. Going forward, the study also estimates that ghee sales will grow at a CAG

Strategy For A New Era In Retail | Branding Strategy Insider   How did Amazon become the retailer of choice for a large portion of the US population?  How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing? How did Warby Parker make a dent in the once-untouchable Luxottica’s lucrative eyewear business? How did Sephora draw customers away from once-dominant department stores to become the go-to retailer for beauty products? The answer is that each of these retailers raised customers’ expectations in at least one key dimension of value: Walmart focused on low cost.  Amazon looked to convenience . Warby Parker offered hip, branded eyewear to millennials. And Sephora strived to provide a superior in-store customer experience. Each, then, became the market leader to targeted segments of customers and has enjoyed enormous success. But in today’s competitive world of retailing, keeping a leadership position based on only one aspect of customer value—on

10 Blogs You Need to Follow to Amplify Your Corporate Strategy - McKinney Capital Building an effective corporate strategy begins before any real estate requirement arises or transaction takes place. It involves aligning your company’s vision with its short and long-term objectives. Here’s our collection of the best blogs to inspire your corporate strategy. Strategy + Business  – S+B is a thought leader on a variety of topics including organizational leadership, marketing, technology, and sales. Delivering Happiness  – The highly-respected Zappos CEO, Tony Hsieh, blogs on integrating happiness and a higher sense of purpose into your company’s corporate culture to enhance its business model. Branding Strategy Insider  – Perception is reality. Branding Strategy Insider is a thought leader in brand strategy and shares articles to help leverage your brand against the competition. First Round Review  – First Round Review is a collection of insights covering topics such as business growth, l