Strategy Learnings

Below is a detailed profile of some prominent homegrown luxury brands in India. These brands represent a mix of traditional craftsmanship and contemporary design, offering high-end products across fashion, jewelry, and lifestyle sectors. 1. Sabyasachi Mukherjee Founded : 1999 by Sabyasachi Mukherjee Category : Luxury Fashion (Bridal, Couture, Ready-to-Wear, Accessories) Overview : Sabyasachi is one of India’s most renowned luxury fashion designers, particularly famous for his bridal collections. His design philosophy blends traditional Indian aesthetics with a modern sensibility. Sabyasachi’s signature style includes intricate embroidery, rich textiles, and a combination of contemporary and historical elements. Target Audience : High-net-worth individuals (HNIs), brides, celebrities, and fashion-conscious elites. Key Products : Bridal lehengas, sarees, kurtas, accessories (footwear, bags), menswear. Global Reach : Sabyasachi’s creations are worn by celebrities like Priyanka Chopra, Dee...

  The Indian Luxury Brand Market  India's luxury market has grown significantly in recent years, driven by increasing affluence, a growing upper-middle class, and a strong demand for high-end products. Several international and homegrown luxury brands have established a prominent presence in the Indian market, offering a wide range of products, from high-end fashion and accessories to luxury cars, watches, and real estate. Here’s an overview of some notable luxury brands in India: International Luxury Brands in India Louis Vuitton (LV) A global leader in luxury fashion, Louis Vuitton has a strong presence in India, with stores in cities like Mumbai, Delhi, and Bangalore. LV offers high-end fashion, accessories, and luggage. Gucci Known for its luxury fashion and accessories, Gucci has a dedicated following in India. The brand offers high-quality clothing, shoes, handbags, and watches. Chanel Though Chanel doesn't have a store in India yet, it is a highly sought-after luxury br...

 To reduce retailer resistance and grow your sales while implementing the pricing changes you've outlined, consider these strategies: 1. Offer Retailers Additional Value Beyond Margins Retailers may accept reduced margins if they perceive added value in other areas: Exclusive Incentives : Offer volume-based incentives, such as bonuses, discounts, or loyalty rewards for meeting sales targets. Marketing Support : Provide promotional materials, shelf displays, or social media shoutouts that drive customer foot traffic to their stores. Free Samples : Offer free samples for in-store tastings, which can boost sales and customer interest. 2. Increase Product Turnover If retailers can sell more units even at a lower margin, they can maintain or grow their overall profit. Introduce Smaller Packs : Smaller or more affordable packaging can attract more customers, leading to higher volume sales. Bundle Offers : Pair your tea with complementary products (e.g., teacups or biscuits) to encourage ...