Strategy Learnings

 RIMOWA, a renowned German luggage manufacturer, is known for its premium quality and innovative designs. Here are some of the salient features of RIMOWA: Durability and Quality : RIMOWA luggage is celebrated for its durability. The brand uses high-quality materials, such as aluminum and polycarbonate, to create resilient and long-lasting products. Iconic Grooved Design : The signature grooved design of RIMOWA suitcases is instantly recognizable. This design not only adds to the aesthetic appeal but also enhances the structural strength of the luggage. Lightweight Construction : Despite their robust construction, RIMOWA suitcases are designed to be lightweight, making them easy to handle and transport. Innovative Materials : RIMOWA was a pioneer in using aluminum for its suitcases in the 1930s and later introduced polycarbonate models. These materials provide a unique combination of strength and lightweight properties. Precision Engineering : The brand is known for its meticulous craft

  Experts said that growing affluence and consumer taste drive these brands to India. Large groups such as Reliance and Aditya Birla are open to partnerships with foreign brands. Abhinav Joshi, head of research, India, Middle East and North Africa at CBRE, said that global markets are witnessing a slowdown and recessionary concerns. "In contrast, retail sentiment in India is upbeat despite food inflationary pressures. Spending across non-essential categories will also grow as the festive season nears.” Joshi said. The brands that are eyeing to enter India in the next few quarters include Italian fashion brand Roberto Cavalli, American brand Foot Locker, Armani Caffe, the luxury cafe brand of Armani, British luxury brand Dunhill, Dubai’s Brands for Less, Old Navy and Banana Republic from Gap, Chinese brand Shein, Maison De Couture from Valentino, Spanish luxury brand Balenciaga, UK-based cafe EL&N, Galleries Lafayette from Paris, Kiabi, Mavi, Damat, Dufy, Tudba Deri, Avva, Booh