Six reasons why India is poised to be a global leader in nutraceuticals
By Lakshmipriya Nair Growing awareness about health and fitness was already paving the way for a thriving competitive landscape for nutraceuticals in India. An ASSOCHAM report released in 2018 predicted that “the Indian nutraceuticals market is expected to grow from $4 billion in 2017 to $18 billion in 2025.” However, with ‘immunity’ becoming the new buzzword as the world battles the COVID-19 pandemic, the demand for nutraceuticals across the globe has increased manifold. A report from Technavio forecasts that the global nutraceuticals market is poised to grow by $180.38 billion during 2020-2024, progressing at a CAGR of almost nine per cent during the forecast period. And, experts opine that this could set the scene for India to emerge as one of the most formidable players in this segment. As Sanjaya Mariwala, Executive Chairman and Managing Director, OmniActive Health Technologies, points out, “There are two distinct market opportunities for the Indian nutraceutic