Strategy Learnings

 For Indian standards, the cattle farm of Sunil Jagannath Badhale and his son Sumit Shrikant can be considered huge. The farm has 12 dairy cows and 438 water buffalo. The average farm size in India is two cows per farm. Badhale has dedicated itself to water buffalo, because many Indians prefer buffalo milk over normal cow’s milk. There is a large age variation in the herd of farmer Badhale. The youngest lactating cow is 3 years old, the oldest cow is 20. The average annual production is approximately 1,200 litres of milk per year. Water buffalo give less milk than the traditional Indian cow, but there is a much higher milk price involved in it. He can sell buffalo milk for € 0.75 per litre, while cow’s milk yields € 0.50 per litre.  https://www.dairyglobal.net/world-of-dairy/farm-visits/indian-dairy-big-but-still-traditional/

 https://www.thehindubusinessline.com/companies/brands-jump-onto-the-a2-cow-ghee-bandwagon/article32387285.ece  Tired of being afflicted with allergic rhinitis since childhood, Girija Kumar decided to try A2 cow ghee (ghee made solely from the milk of desi cows) instead of refined oil to cook her daily meals, on the advice of an Ayurvedic practitioner. Two years later, she is free of her sneezing bouts, runny nose, red itchy watery eyes and swelling around the eyes. Girija then went on to buy three desi ‘Swarna Kapila’ cows and two ‘Gir’ cows which are raised in her farm on the outskirts of Bengaluru to ensure a daily supply of A2 cow milk and ghee for her family. “Antihistamine medicines just provide temporary relief. My immune system received a big boost with the daily consumption of A2 cow ghee and milk. My husband and kids do not fall sick every other month any more” she told BusinessLine . Ghee is a $500-million industry in India. While there is no data available on