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Showing posts from August, 2022

Multinationals losing out in the tea category in India ?

  In the packet tea business there have been shifts in the taste and preferences of customers . Much has been decided by first movers like Vikram Tea , Society and Wagh Bakri .  The early movers like Brooke Bond , Lipton , Goodricke could easily be falling behind due to lack of creativity at their end on blend formulations .  The above companies have been focused on margins , incurring large spends on advertising , have been tight on trade margins and have been surviving with psychographic play on customers .  Gujarat based players have created an ownership of taste , used blends with Upper Assam Teas and have stayed close to retailers to build a close contact with trade , depending less on distributors and superstockists . Their customer contact and feedback has been exemplary and on many occasions have visited customers at their residence to understand their preferences .  While most businesses have to fund on their own , the Gujarat players have focused on spending their budgets on

4 rules you need to follow in order to become a millionaire

  https://www.gqindia.com/get-smart/content/4-rules-you-need-to-follow-in-order-to-become-a-millionaire-according-to-the-worlds-third-richest-person-bernard-arnault   Bernard Arnault is the third richest man in the world, ahead of even Bill Gates . Unlike many on lists of the world’s wealthiest businessmen, Arnault’s fortune wasn’t made in tech but, instead, in luxury goods.  He leads the world's top luxury brands including Louis Vuitton, Moët, and more than 50 others. To learn from him, we compiled some of the most important business lessons that propelled him to the top.   Bernard Arnault shares 4 rules for becoming a millionaire 1. Don't obsess about the money ‘Money is just a consequence. I always say to my team, “Don't worry too much about profitability. If you do your job well, the profitability will come”.’ Other billionaires like Warren Buffett have shared similar thoughts and encouraged people to focus not so much on the money, but on the life possibili