How to Expand Your B2B Company into Global Markets - Zen Media As the digital realm has made our world smaller, every year, more and more B2B companies are making the transition to doing business on a global scale. And according to a global survey by Episerver, 28 percent of B2B decision-makers believe expanding into new geographic markets is a top opportunity for their company. However, expanding your company globally isn’t an easy process. At Zen Media, we fully understand this struggle firsthand. We now work with clients all over the world, but getting to this point took a lot of grit, guts, time, and learning. There’s a lot to consider and a ton of work that needs to be done before, during, after a company decides to take their business worldwide. And when globalization is done wrong, businesses not only fail to scale into other markets, they end up losing a significant amount of time and money in the process. If you’re considering taking your business to new international market