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Showing posts from March, 2022

Five ways to ADAPT pricing to inflation

Five ways to ADAPT pricing to inflation | McKinsey

Amazon Competition

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  The Top 10 Amazon Competitors [2021 Analysis] (shopify.com) This Amazon competitor analysis has a healthy mix of online-only business models and offline/online offerings. Each of them has unique advantages that position them as Amazon competitors. Online stores eBay Walmart Flipkart Target Alibaba Group Otto JD Netflix Rakuten Online stores Let’s start with an obvious group of competitors: online store owners (a.k.a. you). Ecommerce has taken off over the past few years, taking up   21% of total retail sales   in the United States alone. Although Amazon is the   largest consumer marketplace   online, small business owners have one massive benefit.  Online stores that sell unique, can’t-get-anywhere-else products will always have an edge over the mass-produced goods you find on Amazon. Take   TREEHOUSE kid & craft , for example.  The Georgia-based small business has a unique advantage over massive   online selling sites   like Amazon. It specializes in high-quality kids’ toys, art

How to Expand Your B2B Company into Global Markets

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How to Expand Your B2B Company into Global Markets - Zen Media As the digital realm has made our world smaller, every year, more and more B2B companies are making the transition to doing business on a global scale. And according to a global survey by Episerver, 28 percent of B2B decision-makers believe expanding into new geographic markets is a top opportunity for their company. However,  expanding your company globally  isn’t an easy process. At Zen Media, we fully understand this struggle firsthand. We now work with clients all over the world, but getting to this point took a lot of grit, guts, time, and learning. There’s a lot to consider and a ton of work that needs to be done before, during, after a company decides to take their business worldwide. And when globalization is done wrong, businesses not only fail to scale into other markets, they end up losing a significant amount of time and money in the process. If you’re considering taking your business to new international market